Tim D. Hodges Digital Marketing Consulting Advice To Spare You A Few Hassles

Published Feb 21, 22
1 min read

Leading Benefits of Tim D. Hodges Digital Marketing Consulting

You'll need to believe about when they're most likely to be prepared to consume this content in relation to what stage they're at in their purchaser's journey. We call this content mapping. With content mapping, the goal is to target content according to: The attributes of the person who will be consuming it (that's where buyer personas can be found in).



e - SEO London Ontario., their lifecycle stage). In regards to the format of your content, there are a lot of various things to try. Here are some choices we 'd advise utilizing at each phase of the buyer's journey: Awareness Stage Great for increasing your natural traffic when combined with a strong SEO and keyword strategy.

Anatomy Of Tim D. Hodges Digital Marketing Consulting

Research reports and brand-new information for your market can also work for the awareness stage though, as they're often picked-up by the media or market press. As they're a more in-depth, interactive form of video material, webinars are a reliable consideration phase material format as they use more detailed material than a post or brief video.



With inbound marketing, the main focus is on producing high quality content that your audience will wish to consume, which unless you're planning to outsource the work, the only investment you'll require is your time - digital marketing London Ontario. You can start by hosting a website and developing content using Center, Area's CMS.

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